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Shopify and WooCommerce gain eCommerce market share


According to BuiltWith a site measuring the top web sites and the technology used behind it the results for August show Shopify building to a 19% share of "Australian" eCommerce sites. There are a few holes here though as this uses geographical data and .au  domains. It is cheaper to use a .com domain though and many sites are hosted on remote servers. BigCommerce also saw some local growth with some better pricing and more attention to new sites. This came at the expense of old systems like osCommerce and ZenCart. The "Other" space has grown which includes Neto.

Statistics for websites using Ecommerce technologies in Australia




When looking globally at the top Million sites Shopify is dwarfed by WooCommerce. As we have pointed out WooCommerce is used by a very large number of sites, it may not be as successful but it gives a shopfront at little cost.

The global strength of WooCommerce was through a mass of smaller highly specialised stores.
Elsewhere Magento's lost sites equal Shopify's gained sites. It is easy to suggest that the smaller stores are giving up on Magento for Shopify and Woo, at the high end there is a lot more change than you would expect. It has become cheaper to re-build than migrate complex stores. This is a warning for technology vendors. Upgrades have to get easier or people will jump ship. We had 4 of our Woo Stores go to Shopify for his very reason, and 6 sites coming from Magento to Woo or Shopify.






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Smarter eCommerce mailouts - Opening up Retail Express to Mailchimp

Translator for MailChimp
Currently the sources used for email marketing include Shopify, Retail Express MailChimp, other mail applications such as Outlook groups and CRM systems like Insightly. Would it be nice to have ONE list?

·Seamless and Simple without end user intervention
The Translator for MailChimp means one centralised mailing list, providing centralized reporting and results. We can run tight campaigns and then report and measure the success of the campaign. Both with clicks and reads AND sales.

This is all done using the categories that you understand and value.


For more information please contact us at info@translatorhq.com.au